Our leadership team has over 100 years of combined experience in the perinatal software industry. This knowledge has been critical to the development success of the OBIX system and understanding our customers' needs for a perinatal software solution that fits within their strategic goals.

Slide to see more staff below:


Cindy Bell, R.N.C. Vice President,
Customer Services

Cindy Bell, R.N.C. <span>Vice President, <br>Customer Services</span>

Kim C. Sell CEO

Kim C. Sell <span>CEO</span>

Mark P. Nester Vice President, Sales

Mark P. Nester <span>Vice President, Sales</span>

Mark Russell Vice President, Finance

Mark Russell <span>Vice President, Finance</span>

Ning Li Vice President, Engineering

Ning Li <span>Vice President, Engineering</span>

Richard M. Bilof Vice President, RA/QA

Richard M. Bilof <span>Vice President, RA/QA</span>

Brad Bell Director, Product Development

Brad Bell <span>Director, Product Development</span>

Caren Busen, R.N. Director, Clinical
Sales Support

Caren Busen, R.N. <span>Director, Clinical<br> Sales Support</span>

Deb Johnson, R.N.C. Director, Learning Management System

Deb Johnson, R.N.C. <span>Director, Learning Management System</span>

Heather L. Ruchalski Director, Marketing

Heather L. Ruchalski <span>Director, Marketing</span>

Jim Spoden Director, Customer Service

Jim Spoden <span>Director, Customer Service</span>

Karen Kiel Director, Human Resources

Karen Kiel <span>Director, Human Resources</span>

Marianela Spung Director, Marketing
Product Management

Marianela Spung <span>Director, Marketing<br> Product Management</span>

Rick DaniellsDirector, Strategic Initiatives

Rick Daniells<span>Director, Strategic Initiatives</span>

Sharon Ponder, R.N. Director, Quality Assurance

Sharon Ponder, R.N. <span>Director, Quality Assurance